Digital Ethnography Approaches to Tribal Development

Updated: Sep 13, 2021

Dr. S. B. Roy Professor and Founder Chairman Email:

Cyberspace and its virtual communities have initiated numerous methodological transformations. The availability of large amounts of data online requires renewed skills for digitizing and interpreting data. Establishing real-time connect has become part of the accepted epistemological practices. At the onset of the 21st century, a virtual mode of enquiry was coined by various scholars as Cyberethnography (Robinson and Schulz 2009), Netnography (Kozinets 2009), Ethnographic research on the internet (Garcia et al. 2009), Virtual ethnography (Hine 2000), Discourse-centred online ethnography (Androutsopoulos 2008) and Digital ethnography (Murthy 2008). Digital Ethnography bridges communication among people online. It builds an inclusive interface for long-distance studying of societies and cultures. In the Covid era, this format acquired immense importance as ethnographic methodological innovation. In Hammersley and Paul’s (2019:139) opinion, it provides a restricted focus on computer-mediated communication and networks; the study of the virtual world, the use of digital technology to record and analyse aspects of everyday life; social actors use of digital technology and the use of digital resources to author and reconstruct ethnographic research.

Smartphones have further opened digital ethnography opportunities for scholars and the communities they study as social life, and cultural attributes have been documented through video conferencing facilitating the remotely placed participants. Films, still pictures and audio recordings provide inputs to